ENGAGE CUSTOMERS MORE EFFECTIVELY
We created RPM to help manufacturers and dealer networks to accelerate their aftersales.
Strong customer relationships are crucial for success in the automotive aftermarket. Car owners are actively approached by independent dealerships and garages vying to replace your services. By enhancing how your communicate with your customers, you can retain their loyalty as well as their parts spend.
Here are 5 reasons to communicate with RPM:
1: Service retention
RPM helps manufacturers and dealer networks to achieve their success metrics and sustain business longevity. Our clients typically see 45%+ retention, for both MOTs and servicing.
Hit parts spend and service retention targets without breaking your budget.
2: Cleansed data
Customers move home, forget service dates and leave MOTs until the last moment. Manufacturers and dealers need to ensure they always hold the right customer details and can proactively contact customers in advance of key dates.
RPM checks your records against DVLA and DVSA data to help manufacturers and dealer networks reach customers with timely, relevant information.
3: Cost-effective contact
RPM gives you greater control over contact methods and channels, from one point of management. You set how communications are sent and which follow-up channels are used for ‘escalation messages’ that boost customer retention.
Pay only for the blend of emails, letters, calls and SMS you use to maximise ROI for aftersales communications - up to an £173 return per manufacturer £1 spent.
4: Nationwide reach
Actively reduce the risk of customers switching to independent and unauthorised dealers, wherever they live. Emails, letters, calls and SMS contacts can boost customer loyalty to your brand, even where the customer lives in a region with fewer franchised dealerships.
RPM helps you reach customers nationwide with bespoke content to enhance their brand loyalty.
5: Automated admin
Communications are triggered by RPM’s predictive engine with no additional work required. Once set up, the seven steps detailed in How RPM works repeat with every job completed and invoice raised - leaving you more time to focus on boosting efficiency or to hone in on customer experience.
Invoice and service history documents raised during the course of business can generate additional income and fill workshop capacity.